G. Ceren (Gerry) Aksu
Department:
Marketing
Title:
Assistant Professor
Assistant Professor of Marketing
Assistant Professor of Marketing
Location:
McCormack Hall Floor 05
00246
Phone:
617.287.7868
Biography
Dr. Aksu is an Assistant Professor in the Marketing Department. She was previously a postdoctoral research fellow at the Carroll School of Management at Boston College. Dr. Aksu’s research focuses on consumer behavior, with an emphasis on how consumers react to various brand behaviors.
Area of Expertise
Consumer Behavior, Branding
Degrees
PhD in Marketing, Rutgers University
MBA in Marketing Management, Pace University
BS in Management, Binghamton University and Middle East Technical University (Turkey)
Professional Publications & Contributions
Aksu, G. Ceren (Gerry), Alokparna (Sonia) Monga, and Vanitha Swaminathan (forthcoming), “Brand Relationships and Self,” in Routledge Companion to Identity and Consumption (2nd ed.), eds. Russell Belk and Ayalla Ruvio, Routledge,