Plan Your Education
How to Apply
Applicants must meet general graduate admission requirements in addition to the following program-specific requirements:
- A bachelor’s degree from a regionally accredited U.S. institution of recognized standing or an international equivalent at the time of enrollment
- A minimum, cumulative GPA of 2.75 on a 4.0 scale (or international equivalent) in all undergraduate work
- Official transcripts for all institutions where you have earned more than 6 credits; if your transcript is in a language other than English, please include an English translation, validated by an official public translator
- Statement of purpose
- One (1) letter of recommendation
- Statement of intent essay: This statement is your opportunity to show the graduate admissions committee why you wish to pursue graduate study, as well as your specific interest and goals.
- If applicable, request official TOEFL, IELTS, PTE, or Duolingo scores. Please request IELTS scores to be sent to the University of Massachusetts Boston
Deadlines & Cost
Deadlines: June 1 for fall, October 1 (priority deadline) or December 1 (final deadline) for spring
Application Fee: The nonrefundable application fee is $75. UMass Boston alumni and current students that plan to complete degree requirements prior to graduate enrollment can submit the application without paying the application fee.
Program Cost Information: Bursar's website
Curriculum
Required Courses (12 Credits)
- MBAMKT 671 - Marketing Research 3 Credit(s)
- MBAMKT 673 - Marketing Communications 3 Credit(s)
- MBAMKT 674 - International Marketing 3 Credit(s)
- MBAMKT 691 - Social Media Marketing 3 Credit(s)
Elective (3 Credits)
Complete one from below.
- MBAMKT 675 - Business to Business Marketing 3 Credit(s)
- MBAMKT 685 - Brain of the Consumer 3 Credit(s)
- MBAMKT 692 - New Product Development 3 Credit(s)
Graduation Criteria
Complete 15 credits from five courses including four required courses and one elective.
Additional course: Students without a business degree or have less than three years of experience in marketing must also complete MBAMKT 670 - Marketing Management.
Statute of limitations: Three years
Contact
Director of Graduate Program Operations Tara Norton
tara.norton [at] umb.edu
(617) 287-7720
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